I really don't expect anyone from Southwest Airlines to really see this but in case they do here's a proposal. I'll trade you the billboard ideas I came up with for 2 pairs of free round trip tickets. Any takers?
Thank you for the kind words. I can't claim to be an airline junkie but I've always like the Southwest campaign work and what the brand stands for.
Typically when I drive into work I see your FLORIDAAA billboard and it just inspired me to do some quick takes on some of the other cities/states/airports.
Well, I'm not sure that we would be able to use your ideas, but I will forward to our Advertising Team and see what they say! I'm sure they will get a tickle. Can't decide if I like the LAX or SFO one the best.
My background is diverse. I have deep experience in digital, brand campaigns and identity development. At heart I'm a designer, but few things get me more excited than generating big ideas. I know what it takes to motivate and direct people to shape an idea into something that has meaning for our team, our audience and ultimately our client’s business.
For the last 15+ years I've worked at a variety of agencies honing my digital, branding, B2B, direct and design skills. Each of these disciplines has given me a unique perspective on communication and refined my insight into how they work together to move a brand forward.
I've had the pleasure to work with many incredibly talented people and numerous smart, successful organizations and I'm hoping some of if it rubbed off on me. I love talking strategy, developing ideas and growing as a creative.
Inspired to take a chance, I formed C2 Creative Consulting, Ltd. in 2009 with my long-time creative partner. We are a specialized creative team that partners with C level executives, agency teams and marketing leadership to bring an outside perspective on a strategic or creative challenge. I am also a part of the kohactive team.
3 comments:
Those are pretty good, Patrick! You obviously know your airport codes. Are you can airline junkie?
Paula Berg
Southwest Airlines
Dallas, TX
Hello Paula,
Thank you for the kind words. I can't claim to be an airline junkie but I've always like the Southwest campaign work and what the brand stands for.
Typically when I drive into work I see your FLORIDAAA billboard and it just inspired me to do some quick takes on some of the other cities/states/airports.
Well, I'm not sure that we would be able to use your ideas, but I will forward to our Advertising Team and see what they say! I'm sure they will get a tickle. Can't decide if I like the LAX or SFO one the best.
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