I came across this line in a Tim Williams article today and thought it was worth sharing. "In a world where many of the most powerful media have a cost of $0, ideas are the real currency of marketing, not money."
For the full article on the 15 Risks Agencies Can't Afford Not to Take go to: http://ow.ly/F1iz
My background is diverse. I have deep experience in digital, brand campaigns and identity development. At heart I'm a designer, but few things get me more excited than generating big ideas. I know what it takes to motivate and direct people to shape an idea into something that has meaning for our team, our audience and ultimately our client’s business.
For the last 15+ years I've worked at a variety of agencies honing my digital, branding, B2B, direct and design skills. Each of these disciplines has given me a unique perspective on communication and refined my insight into how they work together to move a brand forward.
I've had the pleasure to work with many incredibly talented people and numerous smart, successful organizations and I'm hoping some of if it rubbed off on me. I love talking strategy, developing ideas and growing as a creative.
Inspired to take a chance, I formed C2 Creative Consulting, Ltd. in 2009 with my long-time creative partner. We are a specialized creative team that partners with C level executives, agency teams and marketing leadership to bring an outside perspective on a strategic or creative challenge. I am also a part of the kohactive team.