Saturday, May 30, 2009

Hot Topic

This video does a nice job of emphasizing the message by integrating th existing interface into their communication.

Friday, May 29, 2009

The Creative Company Conference

A great presentation on creativity and innovation from the other side of the pond. Two definitions that stand out to me: "Having original thoughts means challenging what you take for granted" and "creativity means having a process of developing original ideas that have value". 

KBIRI.NL - Sir Ken Robinson @ Creative Company Conference from KBIRI on Vimeo.

Tuesday, May 26, 2009

How A Rock Song Evolves At 2:22

Chad Smith is completely insane and in my estimation is the secret ingredient to making this project (band) work.

Monday, May 25, 2009

It's My Aeroplane

Hucklebuck Studio just released an all caps display font based an old Model Airplane News magazine. It has a really nice vintage feel to and will surely come in handy on a project in the future.

Creative Ideation

To push idea generation in a group setting, these 3 "rules" from Scott's Halford's article on should be part of the creative atmosphere.

1. “Yes and...” Do what improv actors do; play the “yes and…” game. Instead of looking for the flaws, be additive to the idea. The next time someone comes to you with an idea, no matter how half-baked, put your “but” out to pasture and expand on the idea. Not only will this be collaborative and lead to more creativity, it will also show you what an attractor behavior is like.

2. Create and evaluate separately. The formation of ideas and the evaluation of them are two entirely different brain processes. Let’s say you want to start a new venture, so you pull together your best business whiz pals in a meeting to help you with the idea. You’ll want to spring for two pizza-and-beer parties. One is to collect every whacked-out idea they can come up with in relation to your idea–no evaluation of the ideas, the brain will shut down creativity if you do. The second meeting is to evaluate and prioritize. Allow at least a week in between formation and evaluation so the brain can incubate. At the end of the first meeting, ask everyone to be thinking about the best possible combinations of ideas around your venture.

3. Count to ten. It takes approximately six seconds from the time a negative emotion is felt (i.e., disgust or disdain) and the dissipation of the hormones that make you want to blurt out a nasty remark. Your mom was right–count to ten before you speak. Let the visceral feelings die down, then speak. And remember to be additive.


Scott Halford: Brainy Business

How to Avoid Self-Sabotage

Your brain wants you to succeed–so get out of the way. 

By Scott Halford  •  May 18, 2009

Sunday, May 24, 2009

Brands In The Morning

The first 15 minutes of my day I interacted with these 16 brands. 

Sunday, May 10, 2009

Condo For Sale

I'm in the process of selling my condo and was thinking of big ideas to generate interest about my property. The W Hollywood Residence beat me to the promotional punch and booked Depeche Mode to promote the sale of their new residential property in Hollywood. After looking at my promotional budget I've realized the best brand association I can pull off is Depeche Mode karaoke at my open house. 

Even if you are not fan of Depeche Mode this is an inspiring and distinctive approach to selling real-estate. I give Starwood and W high marks for bringing fresh ideas to the marketplace. 

Friday, May 8, 2009

Put Yourself Into The Work

D a   vi d     c   A r   soN
was a major influence on me in college. 
Here's his talk at TED '03. 

Monday, May 4, 2009

Give It Back

I found the placement of this Coca-Cola "give it back" recycling bin a humorous and slightly confusing example of environmental branding.