I was just having a conversation the other day about creative culture, process and its connection to idea generation. Typically you can't turn creativity on (or off) like a switch. It's becomes a part of your personal methodology if you have an environment that can support it. Anyway, the conversation led to showing our clients our approach to creativity. Then I came across this nice piece about the creative spirit.
www.veer.com/ideas/creativityneversleeps
Even though it's a commercial it's inspiring.
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