I was just having a conversation the other day about creative culture, process and its connection to idea generation. Typically you can't turn creativity on (or off) like a switch. It's becomes a part of your personal methodology if you have an environment that can support it. Anyway, the conversation led to showing our clients our approach to creativity. Then I came across this nice piece about the creative spirit.
Veer: Ideas: Creativity Never Sleeps
Even though it's a commercial it's inspiring.