Monday, February 4, 2008

The Fine Line

When you are paying $2.7 million dollars for a 30 second spot during the Super Bowl (just for the media alone) you really should know what you are doing. Here's a few brands that did.

Audi - Truth In Engineering
Bud Light - Wine and Cheese
Pepsi - Justin

Here's a couple that didn't.
Icebreakers - Carmen - Panda

I'll save the "why" for a later posting but I think you may already have an idea. 

No comments: