When you are paying $2.7 million dollars for a 30 second spot during the Super Bowl (just for the media alone) you really should know what you are doing. Here's a few brands that did.
Audi - Truth In Engineering
Bud Light - Wine and Cheese
Pepsi - Justin
Here's a couple that didn't.
Icebreakers - Carmen
SalesGenie.com - Panda
I'll save the "why" for a later posting but I think you may already have an idea.
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