The company I work for (Stinson Brand Innovation, Inc.) used the extra calendar day this year as an opportunity for the entire company to get in the same room and cover the walls with tactical ideas that would benefit our clients brands.
From my perspective the most innovative ideas that were presented were operational ideas that would allow us to streamline communications with our clients. There is so much potential with all of these new tools (Adobe Connect, WebEx and Creative Manager Pro to name a few) that clients and agencies will really start integrating teams on a whole other level. Not only will these tools transform the way we work they will most likely transform entire organizations.
Just as technology propelled certain organizations through the Industrial Revolution, these new tools will propel marketing organizations through the digital revolution.