I have probably walked by this little bit of Chicago history at Wacker and Lake a thousand times and never noticed this plaque. It's hard to imagine in this day of instant communication, there was a time when the mail only showed up once a week.
Bringing new meaning to the statement "all eyes are on you", TruMedia and Quividi have brought face-reading technology to retail billboards to determine who is actually looking at the outdoor media. You can read more at www.tru-media.com and www.quividi.com
We all have great ideas but bringing them to life so that they are fully formed and can live beyond the printed page is becoming an art in it of itself. The function(s) of planning, development and production expertise has become an upstream necessity for agencies that traditionally haven't placed a premium on these roles. The August issue of CREATIVITY does a great job of crystallizing one of the bigger challenges of today's shops by stating "...the issue of determining where an idea stops and where it execution begins and who are the creators and who are the producers goes far beyond award show credit. It speaks to significant changes in media, creativity and technology and the way in which those things combine to make new kinds of ad experiences."
Creativity is still king but without in-house (or seamless partnerships with) development teams, production planning and innovative management, clients won't have the security blanket to move forward with the biggest and best ideas.
My background is diverse. I have deep experience in digital, brand campaigns and identity development. At heart I'm a designer, but few things get me more excited than generating big ideas. I know what it takes to motivate and direct people to shape an idea into something that has meaning for our team, our audience and ultimately our client’s business.
For the last 15+ years I've worked at a variety of agencies honing my digital, branding, B2B, direct and design skills. Each of these disciplines has given me a unique perspective on communication and refined my insight into how they work together to move a brand forward.
I've had the pleasure to work with many incredibly talented people and numerous smart, successful organizations and I'm hoping some of if it rubbed off on me. I love talking strategy, developing ideas and growing as a creative.
Inspired to take a chance, I formed C2 Creative Consulting, Ltd. in 2009 with my long-time creative partner. We are a specialized creative team that partners with C level executives, agency teams and marketing leadership to bring an outside perspective on a strategic or creative challenge. I am also a part of the kohactive team.