Monday, March 30, 2009
Saturday, March 28, 2009
As much as I enjoy the drama of advertising in Mad Men, I'm glad there's an authentic film about creativity (and advertising) being released soon. "I believe creativity can solve anything" is all I needed to hear to get me into the theatre.
Friday, March 27, 2009
An interesting study on Twitter Friends and WOM marketing:
If you're too lazy to read the entire page here is the conclusion: In conclusion, even when using a very weak definition of “friend” (i.e., anyone who a user has directed a post to at least twice) we find that Twitter users have a very small number of friends compared to the number of followers and followees they declare. This implies the existence of two different networks: a very dense one made up of followers and followees, and a sparser and simpler network of actual friends. The latter proves to be a more influential network in driving Twitter usage since users with many actual friends tend to post more updates than users with few actual friends. On the other hand, users with many followers or followees post updates more infrequently than those with few followers or followees.
Many people, including scholars, advertisers and political activists, see online social networks as an opportunity to study the propagation of ideas, the formation of social bonds and viral marketing, among others. This view should be tempered by our findings that a link between any two people does not necessarily imply an interaction between them. As we showed in the case of Twitter, most of the links declared within Twitter were meaningless from an interaction point of view. Thus the need to find the hidden social network; the one that matters when trying to rely on word of mouth to spread an idea, a belief, or a trend.
I came across this quote last night. It will come in handy as I continue to simplify my creative process and live overall.
"The greatest results in life are usually attained by simple means and the exercise of ordinary qualities. These may for the most part be summed up in these two — common sense and perseverance."
— Owen Feltham
Finally an iPhone application that will help me identify the names of poorly selected typefaces on a greasy dinner menu. Now I can speak to the finer points of Eras EF Demi with confidence while perusing the Denny's menu.
Thursday, March 26, 2009
I thought the Skittles Twitter promotion was a great idea mainly because it started a new type of conversation around the brand. Yes Skittles gives up a lot of control when it comes to the conversation/content. And yes it will probably be hard to quantify what the long term value is for the brand by doing this type of promotion. And who knows how many more bags of Skittles were sold because of this but at least they're attempting to connect with customers in a new way by pushing what's possible for the medium, the customer and their brand.
Tuesday, March 24, 2009
Radiohead's music video "House of Cards" takes visualization into another level. Using neither cameras nor lights, the band employed two technologies called Geometric Informatics and Velodyne LIDAR to capture 3D data and transform it into a series of stunning images.
Directed by James Frost
From the album IN RAINBOWS
Go to: http://code.google.com/radiohead to see the making-of and to find additional pieces of data to create your own visualizations.
Wednesday, March 18, 2009
A 1,382% growth rate in one year is an amazing statistic. I'm intrigued with the way Twitter is growing compared to Facebook. From my perspective Twitter is a much more engaging platform because the community is developing and using a variety of creative tools from the bottom up. Facebook (for me) is a more passive experience that is being developed from the top down.
For the source article go to: http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook
Monday, March 16, 2009
I've been fascinated with all of the periferal applications that bring Twitter data to life through visualization. Above is an image of my network from Tweetwheel.com.
Another great resource for visualization is Manuel Lima's visualcomplexity.com. His work either inspires me or on a bad day takes my self-esteem down about 8 notches.
Friday, March 13, 2009
Thursday, March 12, 2009
Google's influence on how we interpret visual information is moving deeper into the art and education arena. This Flickr project was created by Stamen Design, a small San Francisco design studio that has been behind some of the most impressive work in the infographic space. Stamen has created the SFMOMA ArtScope project which is a completely interactive and visual browsing tool that leverages some of the UI principals from Google Maps. It makes browsing the 3,500 objects from the museum both immersive and entertaining.
The firm also created Oakland Crimespotting, a service that elegantly and frighteningly maps crimes occurring across the city and enables users to sort through the data on a personally level by taking the search to a block by block level.
Monday, March 9, 2009
Sunday, March 8, 2009
Share photos on Twitter.
Search engine that sorts results by people who get retweeted the most.
Takes an abundance of information i.e twitter feeds, and breaking it down into more manageable bite sized pieces.
Schedule future Tweets.
Tracking what URLs people are talking about on Twitter.
Displays realtime thoughts and feelings expressed on Twitter.
Visualizes co-occurring words associated with Twittered topics.
Visualizes connections between users and terms.
What people are swearing about.
Score what you’re saying against what everyone else is saying.
A page Rank for twitter users.
Delivers statistics and a humorous take on your tweeting behavior.
Enter a user name and it will tell you when the account was created.
Generates real time clouds of twitter content.
Saturday, March 7, 2009
An out of print book that compiled a large list of logos from the mid-70s was discovered by Eric Carl. Eric, who did not create this book, noticed that the book was open domain. He scanned every page of the book onto his Flickr stream. It's a must view for logo junkies.