Friday, March 21, 2008

Building Great Creative

To announce the new UK Volkswagen website Tribal DDB, London crafted this great spot. From the music to the casting everything comes together to capture and communicate this idea in an engaging way. To me this is the magic of great communication because it feels like it "just happens". Nobody is getting caught up in a line of copy or if this ad is selling hard enough. The other bit of magic that isn't happening enough these days is the seamlessness between online and offline efforts. This isn't a typical drive to web tag at the end of a Ford Focus commercial for lack of a better example. VW is a brand who knows who they are and how to tell their story without getting tripped up between agencies and mediums. 

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