A great visualization of tools that connect to the Twitter platform. You can read more about Brian's views on social networking at www.briansolis.com.
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Goodbye Logic+Emotion, Hello Armano Design Group
4 years ago
Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts
Thursday, June 4, 2009
Friday, March 27, 2009
The Propagation Of Ideas
An interesting study on Twitter Friends and WOM marketing:
If you're too lazy to read the entire page here is the conclusion: In conclusion, even when using a very weak definition of “friend” (i.e., anyone who a user has directed a post to at least twice) we find that Twitter users have a very small number of friends compared to the number of followers and followees they declare. This implies the existence of two different networks: a very dense one made up of followers and followees, and a sparser and simpler network of actual friends. The latter proves to be a more influential network in driving Twitter usage since users with many actual friends tend to post more updates than users with few actual friends. On the other hand, users with many followers or followees post updates more infrequently than those with few followers or followees.
Many people, including scholars, advertisers and political activists, see online social networks as an opportunity to study the propagation of ideas, the formation of social bonds and viral marketing, among others. This view should be tempered by our findings that a link between any two people does not necessarily imply an interaction between them. As we showed in the case of Twitter, most of the links declared within Twitter were meaningless from an interaction point of view. Thus the need to find the hidden social network; the one that matters when trying to rely on word of mouth to spread an idea, a belief, or a trend.
Source: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2317/2063
Thursday, March 26, 2009
Skittle-Twitter
I thought the Skittles Twitter promotion was a great idea mainly because it started a new type of conversation around the brand. Yes Skittles gives up a lot of control when it comes to the conversation/content. And yes it will probably be hard to quantify what the long term value is for the brand by doing this type of promotion. And who knows how many more bags of Skittles were sold because of this but at least they're attempting to connect with customers in a new way by pushing what's possible for the medium, the customer and their brand.
Wednesday, March 18, 2009
Twitter Now Growing at a Staggering 1,382 Percent
A 1,382% growth rate in one year is an amazing statistic. I'm intrigued with the way Twitter is growing compared to Facebook. From my perspective Twitter is a much more engaging platform because the community is developing and using a variety of creative tools from the bottom up. Facebook (for me) is a more passive experience that is being developed from the top down.
For the source article go to: http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook
Monday, March 16, 2009
Visualizing Your Twitter Nework
I've been fascinated with all of the periferal applications that bring Twitter data to life through visualization. Above is an image of my network from Tweetwheel.com.
Another great resource for visualization is Manuel Lima's visualcomplexity.com. His work either inspires me or on a bad day takes my self-esteem down about 8 notches.
Monday, March 9, 2009
Sunday, March 8, 2009
twtstuff
A (very incomplete and continually growing) directory of Twitter apps and other services that can be shared through Twitter, Facebook, email or other social networks.
Polling application.
Event manager application.
Coupon manager application for businesses.
Travel organizer application.
Gift registry application.
Greeting card application.
Share photos on Twitter.
Search engine that sorts results by people who get retweeted the most.
Takes an abundance of information i.e twitter feeds, and breaking it down into more manageable bite sized pieces.
Schedule future Tweets.
Tracking what URLs people are talking about on Twitter.
Displays realtime thoughts and feelings expressed on Twitter.
Twitter Spectrum
http://www.neoformix.com/Projects/TwitterSpectrum/TwitterSpectrum.html
Visualizes co-occurring words associated with Twittered topics.
TwitterArcs
http://www.neoformix.com/Projects/TwitArcs/TwitArcs.html
Visualizes connections between users and terms.
What people are swearing about.
Score what you’re saying against what everyone else is saying.
A page Rank for twitter users.
Delivers statistics and a humorous take on your tweeting behavior.
http://whendidyoujointwitter.appspot.com
Enter a user name and it will tell you when the account was created.
Generates real time clouds of twitter content.
Friday, February 6, 2009
Sunday, January 11, 2009
Streaming Success
Twitter is such a unique medium that people may not completely understand what's going on the first few times they check in. In my opinion it's all about building a quality "stream" to tap into and collaborate with. Building a quality stream that meets your needs can take time and and some discipline. Before logging in you should be aware of the user types you'll come across. Ryan Deal, author of http://mashable.com breaks down the 10 users you'll meet on Twitter.
10. Memes, games, and activities
9. A company, product, or brand
8. Suspended accounts
7. Guy in a suit, corporate background, with more following that followers
6. The default avatar
5. Schoblizer... and others like him
4. Entertainers, athletes, and otherwise famous people
3. News sources
2. Characters, personalities, and unusual entities
1. The rest of us
The rest of us is the key to developing a quality Twitter stream. Any medium that offers a low threshold for entry generates a lot of noise that becomes distracting and possibly a turn off all together. My objective is to build a stream of new media, branding, trend spotters and technology thought leaders. There are several contributors offering up quality information. The key is to keep up.
There are several people already dissecting the art of twitter better than I could but I hope to pull together a cross section of insights on best practices in the near future.
For Ryan's full entry (with some more details about the types) follow:
http://mashable.com/2009/01/01/twitter-user-types
Saturday, January 10, 2009
Twitter Poll
Within my Twitter stream there are several individuals contributing ideas and information about their audiences. Mike Johnson, aka TheBusyBrain was able to capture some basic information about his 13,500+ followers with a simple web survey. The graphic above shows an age breakdown to his Twitter stream. There's nothing earth shattering about this data, but I think it's interesting that Twitter can provide a platform for real time quantitative market research.
To view the original posting click here:
Wednesday, December 31, 2008
9 Premonitions For '09
Now that I have a blog it will be much easier to see if any of these come through. Happy New Year everyone.
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9) Barack Obama will continue to innovate government communications with integrated branding and new media ideas, but will fail to appoint me to his cabinet as Secretary of Branding after several of my repeated requests.
8) Sometime after Spring Break '09, the brand managers at Pepsi will stop mixing whiskey in their drinks and realize what they've done to their identity. It's going to be a hell of a hangover.
7) wii and twitter form a partnership titled twiittiiwt.
6) Blagojevich will declare Illinois' independence from the union.
5) Brand managers will finally recognize the print campaign they developed in '08 didn't shift their customers beliefs.
4) The Blackhawks event at Wrigley will be the largest single sporting event uploaded to flickr in '09.
3) Ideas will become bigger as teams get smaller.
2) I will tweet early and often.
1) Google will evolve their brand identity.
Friday, December 26, 2008
Social Distortion
After browsing through a handful of agency blogs and reading the year end reviews it's pretty clear that almost every shop is trying to figure out how to leverage social media for their clients. I was more heavily involved with social media a couple of years ago and there was an underlying tension between agencies and clients because nobody couldn't really agree on how to use it. Not only was it literally changing by the day, most agencies were still figuring out how to integrate online and offline initiatives. But as I sit here with my iPhone downloading apps to make my mobile life more fluid you can feel the shift that social media is making into everyday communication and (brand) relationships.
These three trends from the OgilvyPR blog (http://blog.ogilvypr.com) connect the social media engagement into tangible results.
- In crowdsourcing, My Starbucks Idea reported receiving over 75,000 suggestions since its inception in early 2008; the company has implemented several of those including complimentary wi-fi at stores
- In microblogging, Dell Outlet reported selling over $500,000 in refurbished items through Twitter promotions
- In applications, Acuvue reported greater brand awareness and an 18% sales lift in the quarter following the introduction of a creative corporate Facebook application: Acuvue Wink
Even the local deli is getting into the social media game and I particularly enjoyed Dan Shust's blog entry about Twittering Pastrami. http://blog.resource.com/2008/12/twittering-pastrami/
A spin on the 4P's that I thought was relevant for social media I came across on Mark Stinson's blog (http://brandinnovator.blogspot.com/2008/12/6-fundamentals-of-branding-in-digital.html). Mark suggests extending the "4P's" idea into Personal support. This is one area I think social media can play a huge role in connecting with customers beyond the typical (and reactive) customer service call center.
If everything in social media is happening too fast for you Big Spaceship does a great job of taking a step back and looking at the big picture: "Way back when, email was scary too. Maybe in the near future, social media will be thought of as just another office tool." Read the full entry at: http://think.bigspaceship.com/2008/12/16/think-before-you-twitter/
Until then you can follow me at http://twitter.com/smithdidit
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