Several brands and products are attaching their wares to the Obama bandwagon during the run up to the Inaugural Address. Many fall flat simply because they're inauthentic.The Chicago White Sox have have struck the right tone at the right time with their bringchangehome.com microsite. With spot on messaging and design it's part celebration, part social media promotion and all for the greater good.
Any guesses where the President will be throwing out the first pitch for the 2009 baseball season?
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