I was hoping they'd push the idea a little further and produce a few spots spots with real-time media placement that paralleled the story line of the game. For instance, after an end zone celebration "Tasty Celebration". Or after a fumble, "Two hands on that High Life."
It's also an idea that would work great with social media by sending friends a one second message or leveraging one second script lines through crowdsourcing.
To view the High Life 1 Second Ad site go to www.1secondad.com