Doritos is in the middle of their Crash the Super Bowl promotion and to date I think they're one of the only brands that I've seen building a fully interactive promotion for the game. Even though the idea is an online rip off of American Idol at least Doritos is doing something that has the potential to live beyond the 30 second spot.
I hope Doritos can follow through with on this promotion with some authentic real rock and roll spirit. Something with an edge, a little spontaneity and maybe even a little dangerous. But I won't hold my Doritos breath.