Tuesday, November 24, 2009

Ideas Are The Real Currency

I came across this line in a Tim Williams article today and thought it was worth sharing. "In a world where many of the most powerful media have a cost of $0, ideas are the real currency of marketing, not money."

For the full article on the 15 Risks Agencies Can't Afford Not to Take go to: http://ow.ly/F1iz

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