Thursday, April 23, 2009

Razor Sharp

A solid reel by Razorfish. There's a subtle sense of humility to this piece that's not easy to pull off. The handwritten style brings a sense of fluidity and inventiveness to their approach that connects to the human side of technology. This would be a great intro to a pitch meeting without being over the top. The music strikes the right emotion and allows the message of "there are no limits to what we can do" sneak up on you in a smart way.

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