I hope that some day all of my projects go as smooth as Sender describes the development of the "O" logo in a recent New York Times article. What the article lacks in uncovering what must of been gut-wrenching pressure for a group designers fueled by pizza and coffee, it makes up for in honesty for it's concerns for use and misuse as they handed it off to the campaign. Thankfully the campaign designers were good brand stewards and the logo will be remembered as one of the most successful identities of the year.
The "O" in Obama as presented by the New York Times:
http://campaignstops.blogs.nytimes.com/2008/11/20/the-o-in-obama/
http://campaignstops.blogs.nytimes.com/2008/11/20/the-o-in-obama/
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4 comments:
Heh heh heh. In many parts of the world, that gesture means dirty-bad things. I guess they're not trying to appeal to an international audience, but still, I had to chuckle.
Thanks for the tip. If I get any global traffic I may edit that. I thought it meant Obama was "Ok".
To you and me, it means Obama is A-OK. To others, it means we think he's a butthole. Which we do not.
Okay, just to be safe I updated the graphic. :) Less interpretation. :)
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