Art can meet personal objectives. Advertising has to meet business objectives. Can't we all just get along?This months issue of Creativity recognizes and celebrates the artistic side of the industry. I posted this to remind myself that "art and commerce need each other" for a healthy future and one can inspire the other.
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1 comment:
exactly! Even DaVinci had to get paid somehow.
But does anyone ever ask how many hours it took to paint the Mona Lisa? Or refer to the brief on the selection of the frame? Did it come in on time? Where is the copy of his timesheet (and is it hanging on the wall at the Louvre, too)?
All these things that seem so important now will surely be forgotten when the work is ultimately judged...on either its artistic merits or on its business value.
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