For the last couple of years I've been reading more and more about mass customization but haven't seen it applied to anything greater than ordering something complicated at Starbucks or an Union Flag on top of a Mini Cooper. However, Nike has recently gone beyond the typical mass customization model and allows the customer to apply their own experience to the final design. For the record Nike's customers have been able to customize their own shoe since 1999 but now they can take it to the next level by leveraging existing technology. Customers use their camera phone to take a photo of anything they want. That image is then uploaded to NIKEiD. From there NIKEiD reads the photo and extracts the two most prominent colors, applies them to a Nike Dunk shoe, and sends the user back an image of a customized shoe super-imposed over the original photo. The design can be saved a mobile wallpaper, emailed or linked to the NikeiD site for purchase. What a great way to keep a piece of rubber, mesh and thread socially relevant.
See more at:
http://www.akqa.com/nikephotoid/
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3 comments:
It's good to have friends in cyberspace. I really like your blog. I like that it's industry-related. It makes you sound like an authority, which you are! Maybe put your blog address @ the end of your sign-off for email and more people will visit. I know what you mean about having two relatives be the only ones visiting and reading what you have to say. I've got a handful of friends and one or two relatives. Funny and sad but makes me show up at the page and organize my thoughts. Keep writing!
I'll put your site on my site as sites I like to visit! I've been trying to do this for a week or so and it's not letting me. I'm gonna email them to find out why!
I'll keep checking back with you, my friend! Aurora??!! :)
L
I hope I'm one of the relatives that visits your site....if not,now you have three!!
I know I'm one of them, too, but that's cool, because you're one of my five readers, too, cousin.
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