The Human Race 10K is probably the most innovative cross promotions that I've seen this year. Showcasing the new Nike+ Product (powered by Apple) this 10K race lets you participate against runners across the globe on 31.08.2008 in real time.From a brand perspective I think it's great too see 2 brands leverage their strengths in a partnership to offer something new to customers. From my perspective this truly is what social networking (or community building) is supposed to look like.
Nike has done a great job of building out the promotional site around this event. The site is packed with cool features and opportunities to customize your experience. To see them all go to: http://nikeplus.nike.com
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