Showing posts with label market research. Show all posts
Showing posts with label market research. Show all posts

Saturday, January 10, 2009

Twitter Poll


Within my Twitter stream there are several individuals contributing ideas and information about their audiences. Mike Johnson, aka TheBusyBrain was able to capture some basic information about his 13,500+ followers with a simple web survey. The graphic above shows an age breakdown to his Twitter stream. There's nothing earth shattering about this data, but I think it's interesting that Twitter can provide a platform for real time quantitative market research.

Wednesday, February 6, 2008

PickMe

Mimieo Corp has developed technology that allows customers to give real time feedback on devices such as the iPhone and just about anything else that will connect to the internet. I really like taking advantage of this technology but rating communications on a "liking" scale may not be the appropriate way to measure all brand communications. 


We're still in the infancy of using this type of technology and it's probably the first step of many to come in quantitative market research. When used appropriately I can see it being a useful tool.


To learn more go to http://www.mimieo.com/