On Course

Humor doesn't work unless it reflects some semblance of truth. This new spot from Nike puts a humorous spin on what a lot of golfers are probably thinking. 

Art That Moves You.

For the last couple of years I've been reading more and more about mass customization but haven't seen it applied to anything greater than ordering something complicated at Starbucks or an Union Flag on top of a Mini Cooper. However, Nike has recently gone beyond the typical mass customization model and allows the customer to apply their own experience to the final design. For the record Nike's customers have been able to customize their own shoe since 1999 but now they can take it to the next level by leveraging existing technology. Customers use their camera phone to take a photo of anything they want. That image is then uploaded to NIKEiD. From there NIKEiD reads the photo and extracts the two most prominent colors, applies them to a Nike Dunk shoe, and sends the user back an image of a customized shoe super-imposed over the original photo. The design can be saved a mobile wallpaper, emailed or linked to the NikeiD site for purchase.

What a great way to keep a piece of rubber, mesh and thread socially relevant.
See more at:
http://www.akqa.com/nikephotoid/