The 2008 Chicago Creative Directory

I had the opportunity to work with the photographer Don Levey on this years edition of the Chicago Creative Directory cover. We went through a few evolution of this idea until we finally landed on something that was unique to the history of this publication.

There's a lot of great local talent in this book so "order yours today". 

www.creativedir.com

Building Great Creative

To announce the new UK Volkswagen website Tribal DDB, London crafted this great spot. From the music to the casting everything comes together to capture and communicate this idea in an engaging way. To me this is the magic of great communication because it feels like it "just happens". Nobody is getting caught up in a line of copy or if this ad is selling hard enough. The other bit of magic that isn't happening enough these days is the seamlessness between online and offline efforts. This isn't a typical drive to web tag at the end of a Ford Focus commercial for lack of a better example. VW is a brand who knows who they are and how to tell their story without getting tripped up between agencies and mediums. 

Creativity For Change

If one publication is consistently creative it's definitely The Onion. Sometimes just tapping into an obvious place that others are fearful to go is the key to connecting with people. The writers at The Onion walk the line between social commentary and utterly bad taste, but somehow, someway they deliver a simple message with humor that even Barack wouldn't want to change. 

Black Guy Asks Nation For Change