The kohactivation

Over the last year and a half C2 and kohactive have been collaborating on a variety of digital projects. C2 has partnered with great technology teams in the past but pound for pound kohactive is the most dangerous digital team we've engaged. They've convinced me to take on the role of Director of Creative Operations for kohactive. It's a hybrid position of new business development, creative strategy, art direction and producer.

Things haven't changed at C2. Brian and I continue to take on branding, advertising, identity and other creative projects. The only thing that's changed is that I've updated my LinkedIn and I will be drinking more coffee than usual.

You can find kohactive at www.kohactive.com
C2 will be launching a new website in the next 30 days at www.C2-cc.com.

The End Of Advertising

Ever since I've been in the creative industry there has been doomsday talk about the end of advertising. After watching the premier of Trust Me I wish advertising had died a long time ago so there would be no reason to create this disastrous program.

I know it's just a TV show but these characters wouldn't last a day in the biz with their mid-day naps and constant lying. (I'd really like to see their expense reports). To top it all off the work that Rothman, Greene & Mohr produces is uninspiring on several levels. "What can you do with one hand?" is their big idea for mobile campaign. Really? Who let that one through?

I wasn't expecting the show to be as rich as Mad Men, but at least those chain smoking, binge drinking, bigot minded, over sexed characters could come up with some great spots (the Kodak Carousal pitch for example). I guess I was hoping for some connection to reality about creative industry considering it's a very dynamic period, rather than see a bunch of jerks trying to beat the system.

When I worked at gsw-w a few co-workers produced a short series about life in advertising. I think it's about 100 times more entertaining than anything TNT has produced about the business. I suggest TNT gives Sean and Eric a call to get some script ideas.